The Guardian’s website is widely viewed as one of the most successful attempts by a traditional publisher to grasp the possibilities of the internet. It consistently wins major awards, has a huge worldwide user base (although The Telegraph has claimed that it more traffic from the UK) and has made great strides in integrating Web […]
- Ciaran Norris
- E-Mail: ciaran.norris@altogetherdigital.com
- Web Page: http://www.altogetherdigital.com
- Profile: Ciarán has been working online since taking a job in a Sydney internet cafe in 1999.
He's worked in online marketing since 2000; firstly at two of the UK’s biggest business publishers, covering everything from online PR to subscriptions.
He took up the role of SEO & Social Media Director at new full service digital agency Altogether Digital in April, where he's worked with a variety of major brands, from Mintel to Vonage, Brylcreem to Future Puublishing, helping them put SEO & Web 2.0 at the heart of their marketing activities.
Ciarán has spoken at a variety of events on how the web is changing business, such as Search Marketing Expo (SMX) & the inaugural a4uExpo, as well as for organisations such as the IDM & RBI. He also blogs on digital marketing at SEOmoz and e-consultancy.
Author Archive for Ciaran
Get eyefall On Your Site
If you’re looking to keep up to date with all the latest developments in search engine optimisation, PPC & Web 2.0 then look no further. We’ve now got a handy little widget, courtesy of widgetbox, which you can add to your own blog or site.
The widget (which you can see in the right hand column) […]
Murdoch Buys Another Web 2.0 Site
It seems that Rupert Murdoch can’t get enough of Web 2.0. First he bought MySpace. And now, via MySpace, he has bought the photo & video sharing site Photobucket. The site may not be that familiar to many in the UK, but in the US it is more popular than Flickr, which is owned by […]
Bank Holiday Search Round Up
Well, the bank holiday is almost upon us, but before we at eyefall leave the office to tend to gardens and the like, we thought we’d give you or view on the big stories in search right now.
Yahoo! to be bought by Microsoft? We first saw this story early today and didn’t think it was […]
Berries & Cream, Berries & Cream - Who Said The Catchphrase Was Dead?
An article in The Guardian last month argued that in TV advertising, the catchphrase is dead. According to the article,
The bad news for lovers of kitsch culture is that the saucy postcard of British marketing - the catchphrase - is over…The cutesy wordplay or visual tricks that dominated 70s and 80s advertising…have been under attack […]
Find Your Way Around The Web 2.0 World
A very quick post this morning, and one in a very Friday vein; web comic xkcd (who so cleverly took advantage of Ask’s viral marketing campaign) have produced a map of the Web 2.0 world. It’s just a bit of a fun really, and is meant to show that we’re not all boring geeks in […]
Mobile Search Is Here & Yahoo! Are Ready To Go
Here at eyefall we can’t get enough of mobile search. Whilst every week brings a new pronouncement from somewhere on the web as to what the next ‘big thing’ will be, we’re convinced that it’s mobile search.
As phone screens get bigger, networks get stronger, and the technology keeps improving, we just can’t see how it […]
eyefall Staff Are Industry Leaders
We’re very pleased to announce that Santiago Hermosa, senior search engine optimisation strategist here at eyefall has been awarded membership of the Society of Industry Leaders, an international networking & consulting organization based in New York with offices in London, Singapore, Chicago & San Francisco.
A division of Standard & Poor’s (part of the McGraw Hill […]
How To Write For People & Search Engines
There are many buzz phrases that fly in & out of fashion in this sector, but recently most have centred on the fact that for a succesful website, you have to have great content:
Content is king; Conversation is king - content is something to talk about; etc..
So, when thinking of search engine optimisation and the […]
Are The Search Engines Really Looking To Get Into SEM?
Google is going to buy DoubleClick, which includes search marketing company Performics. And whilst Yahoo! has also said that it wants to buy an ad-serving company, MSN is apparently going to go exactly the same path as Google and buy an ad management company, 24/7 Real Media which also offers search marketing.
Danny Sullivan does a […]
