Although Google did its best to bury the news by releasing Wave, the tech-sphere has been full of talk of Bing for the last couple of weeks. After beta variations, and having finally settled on a name that is ridiculous enough to make you wonder how much they wasted on branding whilst at the same [...]

Here at Altogether we like to find ways that brands can enrich people’s digital lives; ways in which brands can entertain, inform or engage with consumers online. And one of the ways that brands can do this sort of thing is by providing some sort of utility.
This is what we’ve tried to do with a [...]

Normally I can’t say that I enjoy standing on the platform at Waterloo, waiting for a faulty train to run through the station to allow another train to come and pick me up & whisk me to sunny Fitzrovia. But this morning, thanks to some clever advertising, I didn’t mind being delayed at all.
The reason [...]

One of the great things about working at Altogether is being part of The Engine Group. Not only does it mean that we get to collaborate with other award winning agencies on cross-discipline campaigns covering PR, direct marketing, ATL advertising & much, much more, it also means that we get to join in some of [...]

 With the economy still showing signs of collapsing around our ears, and the real world apparently about to be wiped out by something Michael O’Leary reckons could be treated with a couple of strepsils, it seems that all that most people want is something to make them feel all soft & fluffy inside. First it [...]

Whilst I always listen to Radio 4’s Today programme on my drive to the station in the morning, this means that I only hear it up till about 8am. It would seem that today this meant that I missed an item on, of all things, ‘viral video’, something I became aware of via Today’s Twitter [...]

One of the pitfalls of working in marketing, and particularly digital marketing, is the amount of buzzwords one has to wade through on a daily basis.
Rarely does a meeting go past, either internal or external, when I don’t feel like whipping out the bingo score sheet and shouting house. On one occasion a colleague actually [...]

Tomorrow sees the start of the London leg of the Search Engine Strategies conference series and, as befits probably the largest event in the search marketing industry, they’ve organised a highly respected and fascinating keynote speaker. Last year they had Nick Carr, author of The Big Switch and this year they have another author with [...]

Last week, during its coverage of the FA Cup replay between Liverpool & Everton, ITV cut away to an ad break just before the end of added time, as the match was poised to go to penalties. Unfortunately, as millions of football fans up & down the country were being kept entertained by ads for [...]

Tonight’s final of Celebrity Big Brother, a show I’m glad to say I’ve managed to completely ignore, will see the premier of the latest Cadbury’s ad. Up until a a couple of years ago the idea that a Cadbury’s advert would be even remotely news-worthy would have been ridiculous. But that, of course, was before [...]