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Contagious Magazine has some interesting facts from Habbo Hotel, the teen equivalent of a 3D social network or Second Life.
They spoke to 58,000 teens aged 11-18 over 31 countries, including Europe, US and Latin America.
Instant Messenger was used by 76% of respondents to communicate.
Email has seen a dip in usage, being favoured for more ‘official’ […]
AKQA has created this spoof of Guinness’ Tipping Point advert for Pot Noodle:
http://www.youtube.com/watch?v=ETL8YbX5upg
Talent imitates, genius steals? Whatever, we love it.
Header image: Scott Thompson on Flickr
Interesting moves from the most innovative* girl/woman/old lady of pop (sorry, ma’am). Madonna’s chosen to premier her new single through SunSilk’s latest ad campaign. The new song, “4 Minutes” featuring Justin Timberlake and producer du jour Timbaland, sounds like something Diplo might have thrown aside, but hey, it’s about advertising funded programming (AFP) these days.
To […]
Penguin’s gone digital and innovative again. We Tell Stories is a Google Maps mash-up that integrates locations with a story specially written for the project. Oh and a bit of Alternative Reality Gaming. The first story is ‘The 21 Steps’ by Charles Cumming. The first installment of We Tell Stories starts in King’s Cross.
The Press […]
Traditionally marketing has been based on a broadcast model; anyone who walked past a poster 150 years ago would be exposed to the brand message. This evolved into the “ATL” marketing agencies that grew out of the basic marketing models born in the 1950s & 1960s, using TV as the main medium; advertising based around […]
Getting people to engage with advertising is difficult. Getting people to engage for a long period of time can be harder. Indeed, getting people to engage with your advertising in a way that clearly puts forwards your brand as well is really tough.
I’d love to say I had a hand in making this online test […]
We’re frequently asked by ENGINE, our parent company, to help educate the rest of the group about the opportunities presenting us all in marketing. We’ve not got a media agency within the group, and sometimes the planners in Altogether Digital find themselves bringing media opportunities to life, and not exclusively online.
We were having a conversation […]
Sorry, alliteration would have been rather tempting for that one, but I decided against it. SEO-ability means that when writing about the KitKat competition we shouldn’t confuse Google!
So, KitKat France are running a competition that looks at your ultimate break. But far more importantly, it’s a charming piece of animated film, and I do mean […]
I think that the use of Will Ferrell’s new character, Jackie Moon, to promote brands in a way that hack athletes (and super-stars too) often do is possibly the best example of mass engagement marketing we are likely to see from a comedy this year (not necessarily surprising, when you consider what a genius Ferrell […]
As seen on NotCot and referencing the New York Times best of Op-Ed 07, here are some of my highlights - I’ll add that they’re not highlights because of content or context (well, the first one is) but more for artistic value!
By Paula Scher:
By Stephen Doyle:
By Christian Northeast:
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