What is Paid Search Marketing (PPC)?

Paid Search or PPC (Pay Per Click) is one of the most measurable and effective methods of online advertising. This advertising model is used on all the major search engines (Google, Yahoo, MSN etc.) along with advertising networks and content websites.

The basics behind pay per click advertising are that advertisers bid on specific keywords and phrases, which have been chosen following extensive keyword research into what their target market would be likely to type in the search bar when they are looking for a specific product or service. When a user types a keyword query matching the advertiser’s keyword list, or views a page with relevant content, the advertiser’s ad is then shown.

The advertiser only pays when a user actually clicks on their advert to be directed to their website, hence the term Pay Per Click! Paid search marketing can target ads in multiple languages and to almost any location including specific regions, cities and customised areas within most countries.

Our Pay Per Click Management Services

Managing PPC accounts involves monitoring and adjusting bids on hundreds, even thousands of keywords and can be extremely labour intensive

At Altogether Digital we combine a ‘hands on’ approach with our bid management tool and focus on reducing your cost per click and increasing your ROI: we have the expertise of a specialist PPC agency, with the understanding of broader media that you’d expect from a full service digital marketing agency. Our PPC account managers have years of experience in managing both small and large scale accounts across sectors ranging from retail, travel & finance to telecommunications, leisure & recruitment sectors.

We know how to make Paid Search really work for your business and how to significantly increase your sales through the implementation of a PPC campaign. Contact us now to see how we could improve your pay per click management.

You can keep up to date with the latest developments in paid search here.