Here at Altogether we like to find ways that brands can enrich people’s digital lives; ways in which brands can entertain, inform or engage with consumers online. And one of the ways that brands can do this sort of thing is by providing some sort of utility.

This is what we’ve tried to do with a new project for Kleenex. It’s a Hayfever Map and it’s powered by hayfever sufferers on Twitter.

The aim of the map is to provide real-time information on how badly hayfever is affecting the UK as most data up till now has been predicted. To populate the map all people have to do is send a Twitter update (or tweet) which provides details of where you are and how bad the hayfever is, alongside the hashtag atishoo so that Kleenex can track them all. For example:

#atishoo W1W 3

The original idea at the back-end of last year was just to track this data and trend it: but we were inspired by Ben Marsh’s wonderful #uksnow map to take it a step further. You can read all about the Kleenex Hayfever Map here, or you can get involved by sending a tweet now.

Gesundheit.

Pollen image by zenobia joy on flickr

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