Last week saw the 5th annual Interactive Marketing & Advertising Awards (IMAs) and Altogether Digital, together with our friends at WCRS, were short-listed for two of the most hotly contested categories. Unfortunately we didn’t win in Consumer Products & Services for our Brylcreem campaign (but it had already won a Creative Circle, so that’s ok) but I’m very proud to say that we did win the Best Use of Viral Marketing category for our dothetest campaign for Transport for London.

Obviously we were all very excited about this (indeed I was perhaps a bit too excited as the fact that I nearly took off the sponsor’s nose when I ran on to the stage and started waving the trophy around proves), just as we were very excited when the video recently featured on the popular US TV show Good Morning America. But what’s got us really excited is the fact that today sees the launch of the 2nd stage of our work for TFL.

We’re working with WCRS again who this time have made 4 films which allow you to test how aware you are. The main one, Whodunnit?, can be seen at the top of this post whilst the others are all available over at www.dothetest.co.uk or on the dothetest YouTube channel.We’re hoping that people enjoy these new films as much as they did the original one, and that it helps to spread the message of cycle safety. And in case you’re not one of the ten million viewers the original video had, why not check it out now?

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