Last August I wrote about how happy I was to see that the BBC had added social bookmarking chicklets to all of their stories as it suggested that they really understood the way the world of new media works.

Unfortunately it would seem like I was being slightly naive as Patrick Altoft has found what looks like some pretty obvious examples of stories from the BBC being spammed on social news sites such as digg and, ridiculously, Sphinn (which is a site for stories relating to online marketing - not stories about Top Gear).

I really hope that this turns out to be another case of an agency doing a bad job for a client, as it would really depress me to think that the BBC are so impatient that they can’t wait for their own users to submit their content. Or indeed that they know so little about social media that they don’t understand that it’s fine to submit your own content, so long as that’s not all you submit.

I realise that our comments are turned off at the moment, but if anyone from the BBC would like to respond then please feel free to email me and I’ll post any responses up here.

Header image: Steve Longus on flickr

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