Madonna Premiers New Single Through SunSilk Advert
Interesting moves from the most innovative* girl/woman/old lady of pop (sorry, ma’am). Madonna’s chosen to premier her new single through SunSilk’s latest ad campaign. The new song, “4 Minutes” featuring Justin Timberlake and producer du jour Timbaland, sounds like something Diplo might have thrown aside, but hey, it’s about advertising funded programming (AFP) these days.
To whit, her album ‘Hard Candy’ will be released exclusively to Vodafone’s 250m subscribers ahead of its April 28th release date. Didn’t she have allegiances with O2 a couple of years back? How times change.
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Header image: Tony Light on Flickr
*Editor’s note: Most capable of buying in talent & passing it off as her being ahead of the curve, surely?
