Brylcreem
In partnership with WCRS we ran the campaign to launch Brylcreem’s new b: range. Based around a specially designed MySpace profile we went out into the furthest reaches of the internet to find and talk to pen spinners, extreme footballers, circus performers, unsigned bands & all sorts of other weird & wonderful people. By utilising a variety of social media channels, seeding & video optimisation, we delivered an award winning campaign (Creative Circle 2008: Best Multimedia Campaign) to launch Brylcreem’s latest range direct to the target audience. Brylcreem’s MySpace campaign has been quoted by JupiterResearch as an example of best practice in using branded social networking pages to engage users.
