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Brylcreem’s MySpace Campaign Wins Creative Circle

By Ciaran | March 4th, 2008 | Social Media Marketing, MySpace, Web 2.0, Awards

We’re always really happy when anything we’ve been involved in wins recognition and so we were delighted that the Brylcreem Effortless campaign, for which we managed the online activity, won a Creative Circle for Best Multimedia Campaign last night.

The whole campaign was based on a great idea from the guys at WCRS, to find the new face & sound of Brylcreem through MySpace, and was executed excellently by all involved - from our work building interest in relevant online communities and creating & presenting a digital ‘voice’ for Brylcreem, to WCRS’ amazing final ad which took over 70 takes & very funny Making Of video.

If you’ve not seen the ad, it’s still available for all to see over on MySpace (& YouTube and a host of other sites); why not have a look and see just why it was voted the best Multimedia Campaign of 2007.

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Comments

  1. By Will Critchlow | March 4th, 2008 at 4:30 pm

    Nice ad ;)

    Modeled on your home routine, I presume, Ciaran?

    Congratulations.

  2. By Ciaran | March 4th, 2008 at 10:12 pm

    I was actually a little hurt that I couldn’t audition!

    ;)

  3. By Simon Dance | March 6th, 2008 at 2:20 pm

    Outstanding video… excellent stuff.

    Si