Comments on: Unite Take On M&S With AdWords. Why Waste The Budget?

By: Moose

Moose — Thu, 28 Feb 2008 12:01:48 +0000

Marks & Spencer have numerous variations & mispellings & abbreviations, you can pick up keywords at the cheapest prices & run an extensive campaign at minumum cost & maximum impact .. and the ads will show. It’s just knowing how.

By: Ciaran

Ciaran — Thu, 28 Feb 2008 10:18:00 +0000

Exactly my point - the PR, and blended search, have done the job for them.

Why do you say it would never work? Would it not fall under the political rules of AdWords? It seems that it did work, but just not for very long (one wonders what Unite’s budget was).

By: Tom

Tom — Thu, 28 Feb 2008 10:14:49 +0000

Me and Patrick were discussing this just now. It’s obviously not been a failure since it got picked up by lots of news outlets which means good PR but I’m surprised that the newspapers didn’t check their facts a little first.

Anyone who knows anything about PPC would know this would never work.

By: Moose

Moose — Thu, 28 Feb 2008 06:56:12 +0000

I like your touch right at the bottom of the page.

“thank you for reading all the way to the bottom of the page”