Sorry, alliteration would have been rather tempting for that one, but I decided against it. SEO-ability means that when writing about the KitKat competition we shouldn’t confuse Google!

So, KitKat France are running a competition that looks at your ultimate break. But far more importantly, it’s a charming piece of animated film, and I do mean film (I’m not just being a pretentious ad-man!) - that livens up cubicle life. No 30 second commercial for KitKat. They recognise the value in solid, beautifully designed, engaging and entertaining creative.

It’s clearly not as good as Office Space but then there’s a far greater potential reward at the end of it! Have a look:

Go through to the KitKit Ultimate Break site after you’ve watched the film and have a look - it is in French (it’s a KitKat competition for the French market after all!) but you could have a look at some of the videos posted showing other people’s animated “perfect break” moments.

That’s the only disappointing thing, the rather large barrier to entry of asking people to create a piece of film to that standard. It’s possibly why there’s only 5 or so that have been made. The real competition (I won’t spoil the film’s end) is the Ultimate Break - but that’s only open to entrants in France.

And the real out-take? KitKat brings you closer to God. Now that’s brand power!

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