Lost and QR Codes: Cult PR

Lost and QR Codes: Cult PR

Consider the above image. It’s an ad that we ran in the Sun today. Chances are there’s a technocrat journalist out there who’s been keeping an eye peeled for QR codes (see here, here and here for our previous posts about them) and is also a Lost fan. Hopefully, a tool intended to generate buzz about Lost Series 4 can also contribute to the rise of the quotidian QR code in this country. They’re fantastically versatile little things and a good example of technology doing what it’s supposed to do: streamline our lives a bit.

by Ellie
| February 1, 2008 | ADVERTISING, MARKETING, MEDIA, MOBILE TECHNOLOGY, QR CODE, TECHNOLOGY | comments (4)
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All about Mobile Life - QR at the Center of LOST, the TV Series wrote:

[...] of LOST, the TV Series Category: QR Code, Data Matrix…    By editor at 00:48 Image: [altogether] digital Ellie writes: Hopefully, a tool intended to generate buzz about Lost Series 4 can also contribute [...]

- 1 February @ 11:58 pm
Curtis wrote:

If I had a snazzy phone that could read this code, what would have happened?

- 5 February @ 11:32 am
Ellie wrote:

You would have recieved the chilling message: “Every single living person on this island will be killed.”

But that’s just a text QR code; you can also encode URLs, SMS messages or contact details.

- 5 February @ 12:27 pm
Jason wrote:

So im a huge fan of QR and it’s possibilities-

I am interested in starting some marketing firm that can capitalize on QR- suggestions?

also- how does QR code incorporate into my MS Outlook contacts? does this work?

- 5 February @ 5:19 pm