Comments on: The Problem With Facebook Ads? Most Of Them Are Rubbish http://www.altogetherdigital.com/20080122/the-problem-with-facebook-ads-most-of-them-are-rubbish/ Mon, 06 Oct 2008 19:10:26 +0000 http://wordpress.org/?v=2.2.1 By: kelvin newman http://www.altogetherdigital.com/20080122/the-problem-with-facebook-ads-most-of-them-are-rubbish/#comment-9432 kelvin newman Wed, 23 Jan 2008 16:46:33 +0000 http://www.altogetherdigital.com/20080122/the-problem-with-facebook-ads-most-of-them-are-rubbish/#comment-9432 Surely the dermlogical ones are better than the flashing smilie ones from back in the day at myspace Ciaran? What's annoyed me is people going that facebook adverts perform terribly when they are creating pile'o'poo ads Surely the dermlogical ones are better than the flashing smilie ones from back in the day at myspace Ciaran?

What’s annoyed me is people going that facebook adverts perform terribly when they are creating pile’o'poo ads

]]> By: Ciaran http://www.altogetherdigital.com/20080122/the-problem-with-facebook-ads-most-of-them-are-rubbish/#comment-9428 Ciaran Wed, 23 Jan 2008 14:44:54 +0000 http://www.altogetherdigital.com/20080122/the-problem-with-facebook-ads-most-of-them-are-rubbish/#comment-9428 Hi Claire, Thanks for the comment. I'm actually not sure whether an ad-blocker would stop the ads I'm talking about (I'll have to check) but that wasn't really my main point. Facebook is, in many ways, basing its success on being able to target ads to very particular users; if that doesn't work, I don't see where their success will lie - obviously if everyone has ad blockers, most ad funded sites would be in trouble. Cheers Hi Claire,

Thanks for the comment. I’m actually not sure whether an ad-blocker would stop the ads I’m talking about (I’ll have to check) but that wasn’t really my main point.

Facebook is, in many ways, basing its success on being able to target ads to very particular users; if that doesn’t work, I don’t see where their success will lie - obviously if everyone has ad blockers, most ad funded sites would be in trouble.

Cheers

]]> By: Claire http://www.altogetherdigital.com/20080122/the-problem-with-facebook-ads-most-of-them-are-rubbish/#comment-9420 Claire Wed, 23 Jan 2008 12:37:44 +0000 http://www.altogetherdigital.com/20080122/the-problem-with-facebook-ads-most-of-them-are-rubbish/#comment-9420 Get Mozilla and AdBlocker. Get Mozilla and AdBlocker.

]]> By: Jane http://www.altogetherdigital.com/20080122/the-problem-with-facebook-ads-most-of-them-are-rubbish/#comment-9412 Jane Tue, 22 Jan 2008 18:00:47 +0000 http://www.altogetherdigital.com/20080122/the-problem-with-facebook-ads-most-of-them-are-rubbish/#comment-9412 I left my regional network in the States because all I saw were ads for election-related news. While I'm quite interested in politics, I didn't want to be bombarded with it ever day from now until the first week of November. My relatively empty profile probably didn't help much either, as I'd listed my political views but not my favourite music, etc :) Just remaining in my university network cut out the political ads altogether, which would imply that the advertisers don't think 18-22 year olds want to vote. Odd. I left my regional network in the States because all I saw were ads for election-related news. While I’m quite interested in politics, I didn’t want to be bombarded with it ever day from now until the first week of November. My relatively empty profile probably didn’t help much either, as I’d listed my political views but not my favourite music, etc :)

Just remaining in my university network cut out the political ads altogether, which would imply that the advertisers don’t think 18-22 year olds want to vote. Odd.

]]> By: Christopher Samuels http://www.altogetherdigital.com/20080122/the-problem-with-facebook-ads-most-of-them-are-rubbish/#comment-9411 Christopher Samuels Tue, 22 Jan 2008 15:50:38 +0000 http://www.altogetherdigital.com/20080122/the-problem-with-facebook-ads-most-of-them-are-rubbish/#comment-9411 The issue maybe the data that's on an individual users Facebook page. I rarely partake in Facebook apps and don't get lots of posts on my wall; as a result my page doesn't evolve allot compared to other users. The one thing that is apparent on my page though is my love of music. I have plenty of bands mentioned on my page and what are the only ads I see on my News Feed? Music ones! All the ads I get are related to bands I have mentioned (albums, gigs etc) but are certainly relevant. If I deleted my favourite bands from my page I think Facebook would find it very hard to show something of relevance to me (I'm boring you see)! ;) The issue maybe the data that’s on an individual users Facebook page. I rarely partake in Facebook apps and don’t get lots of posts on my wall; as a result my page doesn’t evolve allot compared to other users. The one thing that is apparent on my page though is my love of music. I have plenty of bands mentioned on my page and what are the only ads I see on my News Feed? Music ones!

All the ads I get are related to bands I have mentioned (albums, gigs etc) but are certainly relevant. If I deleted my favourite bands from my page I think Facebook would find it very hard to show something of relevance to me (I’m boring you see)! ;)

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