Do The Test Goes Viral: A Sign Of The Times?
Hopefully you’ll already have seen the excellent Do The Test video which our friends at WCRS produced for Transport For London, which we’ve been promoting online. If not, where have you been? According to the latest Viral Video Chart, it was the 4th most viral video this week (although today it’s actually 2nd, just behind […]
Xfm Brings Back Daytime DJs
A notice in The Guardian anounces that Xfm has hired Jo Good to host its week-day afternoon. And?
[it is] the latest signing since reversing its policy to drop its daytime DJs.
I missed the announcement that they had decided to bring back daytime DJs. However, in the words of Xfm favourites The Hives, I hate to […]
Guinness Tipping Point Spoof By Pot Noodle
AKQA has created this spoof of Guinness’ Tipping Point advert for Pot Noodle:
http://www.youtube.com/watch?v=ETL8YbX5upg
Talent imitates, genius steals? Whatever, we love it.
Header image: Scott Thompson on Flickr
Madonna Premiers New Single Through SunSilk Advert
Interesting moves from the most innovative* girl/woman/old lady of pop (sorry, ma’am). Madonna’s chosen to premier her new single through SunSilk’s latest ad campaign. The new song, “4 Minutes” featuring Justin Timberlake and producer du jour Timbaland, sounds like something Diplo might have thrown aside, but hey, it’s about advertising funded programming (AFP) these days.
To […]
We Tell Stories: Penguin’s Digital Innovation Goes From Strength To Strength
Penguin’s gone digital and innovative again. We Tell Stories is a Google Maps mash-up that integrates locations with a story specially written for the project. Oh and a bit of Alternative Reality Gaming. The first story is ‘The 21 Steps’ by Charles Cumming. The first installment of We Tell Stories starts in King’s Cross.
The Press […]
Bebo, D&D, Social Wars & More
Sorry if we’ve been a bit quiet recently; to say that we’ve all been as busy as a Web 1.0 giant scurrying round looking for social networks to snap up, would be putting it mildly.
So yes, AOL bought Bebo. It took a lot of people by suprise, but TechCrunch mentioned it as a possibility last […]
Why A New Window Is Akin To A Barrier To (Re) Entry
We’re thinking about redesigning our website at the moment and one of the development team sent a straw poll round the office asking what people thought about links opening in new windows. To say that it unleashed a bit of a storm would probably be putting it mildly.
Whilst many people (myself included) felt that links […]
Google’s New “Search Within A Site” Could Hurt Publisher Revenues
Earlier this week Search Engine Land highlighted what appeared to be a test whereby, for certain search queries, a search box would be returned on the main results page allowing further searches to made of the content of the site in questions. Well now this test seems to have been rolled out as a general […]
Brylcreem’s MySpace Campaign Wins Creative Circle
We’re always really happy when anything we’ve been involved in wins recognition and so we were delighted that the Brylcreem Effortless campaign, for which we managed the online activity, won a Creative Circle for Best Multimedia Campaign last night.
The whole campaign was based on a great idea from the guys at WCRS, to find the […]
