New BBC Homepage? It’s Rather Excite(ing)
This week saw the launch of the new BBC homepage which has, unsurprisingly, generated a large amount of comment, including this interesting post by Tom about whether this means that BBC.co.uk will end up being a competitor to Google.
Whilst the comments on the new design have been mixed one thing that strikes me is […]
Unite Take On M&S With AdWords. Why Waste The Budget?
It was reported this afternoon that the union Unite is planning to use Google AdWords as part of its campaign to highlight what it believes are poor employment practices on the part of Marks & Spencer. As The Guardian pointed out however (& as I discovered when I checked myself) the ads don’t […]
Google Beta Tests Automatic Matching
Google will begin beta testing its new Automatic Matching feature tomorrow. Invites were sent out to a few AdWords advertisers in the US to participate in the beta test:
I’m excited to tell you that you have been selected to participate in a beta for our new Automatic matching feature which will be starting on February […]
Cultural Brands And The Four E’s Of Online Marketing
Traditionally marketing has been based on a broadcast model; anyone who walked past a poster 150 years ago would be exposed to the brand message. This evolved into the “ATL” marketing agencies that grew out of the basic marketing models born in the 1950s & 1960s, using TV as the main medium; advertising based around […]
SES London 2008 Summary
I’ve spent the last few days at Search Engine Strategies London at the Business Design Centre. In line with my magic penny theory, I was there as an unofficial correspondent for SEOmoz and you can see my thoughts on the various sessions I attended there.
Day 1 was a long one and so took two posts, […]
Swedish Army Officer Test
Getting people to engage with advertising is difficult. Getting people to engage for a long period of time can be harder. Indeed, getting people to engage with your advertising in a way that clearly puts forwards your brand as well is really tough.
I’d love to say I had a hand in making this online test […]
Friday Wrap: Stuff We Liked This Week
It’s been a busy week and to wrap it all up we thought that we would mention a few things that caught our attention.
Firstly we should probably mention the huge amount of attention Richard’s post about last weekend’s anti-Scientology rally received. Despite being little more than some really interesting photos it received as much traffic […]
Digital Futures: Outdoor Media Presentation
We’re frequently asked by ENGINE, our parent company, to help educate the rest of the group about the opportunities presenting us all in marketing. We’ve not got a media agency within the group, and sometimes the planners in Altogether Digital find themselves bringing media opportunities to life, and not exclusively online.
We were having a conversation […]
French KitKat Competition: C’est Magnifique
Sorry, alliteration would have been rather tempting for that one, but I decided against it. SEO-ability means that when writing about the KitKat competition we shouldn’t confuse Google!
So, KitKat France are running a competition that looks at your ultimate break. But far more importantly, it’s a charming piece of animated film, and I do mean […]
Will Ferrell Promotes Semi-Pro Film With Semi-Pro Tie-Ins
I think that the use of Will Ferrell’s new character, Jackie Moon, to promote brands in a way that hack athletes (and super-stars too) often do is possibly the best example of mass engagement marketing we are likely to see from a comedy this year (not necessarily surprising, when you consider what a genius Ferrell […]
