A post by Rand on where tech sites tend to get their traffic from reminded me that we haven’t done another update on how the blog is doing, and as the end of 2007 approaches, I thought that today would be as good a time as any. We last did this back before Altogether even existed to mark the first 3 months of the eyefall blog. As we didn’t have stats on the Altogether site from day 1, I’ve decided to use the same time frame, so all the stats below are for the last 3 months.

Traffic stats: Sept 19th-Dec 19th 2007

• 56,175 page impressions (Google Analytics)
• 33, 596 visits (Google Analytics)
• 33,671 unique visitors (StatCounter)

These are amazing figures as they show an increase on the eyefall stats of between 340% & 520%. So where’s that traffic coming from?

Traffic sources

1. Search engines: 61.48%
2. Referring sites: 23.90%
3. Direct traffic: 14.61%

Well, I guess that it’s only right that an agency which offers search marketing should benefit from search traffic. It is worth mentioning though that Google Analytics seems to lump Google News in with search engines.

Most popular content (excl. home page)

1. That’s Entertainment: Cadbury’s Dairy Milk, Phil Collins & A Gorilla
2. Power And Google: Can A Search Engine Save The Planet?
3. The 7 Best Ads of 2007
4. New Batman Dark Knight Marketing Continues. Fantastic!
5. Billie Piper, Blogging And Bondage. Oh My.

Highest traffic keywords (excl. brand terms & duplicates)

1. Cadbury’s advert
2. Dairy milk advert
3. The dark knight
   

Top Referrers (Engines & Sites)

Engines

1. Google (93.2%)
2. Yahoo! (2.4%)
3. Ask (1.5%)

Sites

1. StumbleUpon
2. affiliates4u
3. digg

Inbound Links

• Google Webmaster Tools: 6,460
• Yahoo Site Explorer: 4,130
• Technorati: 1,257

Summary

Well, what can I say? It’s been an amazing year, and the blog is just a great indicator of that. We’ve got more traffic, from more places, with more links, than we ever did as eyefall (or the DC guys did either).

As we’ve always maintained, writing about things in the news that relate to your own sector is a great way of driving buzz (as Chungaiz did so well with the Cadbury’s ad); being part of a community is vital (affiliates4u still drives us great traffic, as does SEOmoz even if it dropped down the list of referrers) and overall, when blogging is worthwhile for a business, it’s really worthwhile.

Here’s to an even better 2008!

UPDATE: Kelvin highlighted something that we missed - our feed stats. Due to some issues with FeedBurner, we actually have two feeds, which you can see below (the first has only been in existence since Altogether launched, the latter goes back to the eyefall days). 2ND UPDATE: Jane highlighted the fact that the images weren’t pulling through from FeedBurner properly; hopefully fixed!

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