Comments on: Viral Marketing Presentation From SMX London

By: Ben S.

Ben S. — Wed, 12 Dec 2007 14:16:36 +0000

Ciaran - your posting on virals is excellent.
However being successful is so hard. You need spot on analysis / well structured campaign / fantastic content and a dash of luck too. I think your Lenovo Tapes was spot on the money and should be included in marketing textbooks. I personally have tried various virals with mixed effects and have been severly limited in many cases by budget. I think companies should actually consider if they have what it takes to do a successful viral plus you have to make yourself heard amidst the noise out there. An example is Office ASBO on facebook: http://apps.facebook.com/officeasbo which is a really funny ASBO but hard to get viral effect when everyone has tons of application invitations.

By: » Online Viral Marketing For Business… » MoneyClicking

» Online Viral Marketing For Business… » MoneyClicking — Thu, 22 Nov 2007 15:23:09 +0000

[…] of all, I wasn’t at SMX London. But I found a great blog post by Ciaran Norris, from AltogetherDigital.com, who presented a talk on viral marketing at SMX. I am sure that the […]

By: Lindsay

Lindsay — Thu, 22 Nov 2007 02:27:46 +0000

Congratulations:
This is THE best description of viral marketing I have ever read.
There is so much BS talked about this subject and in one short succinct presentation you have hit every hot and cold button on the topic.
I am however, a little p… off it’s not on my site Now all I can do is paraphrase and link to it…

By: Ciaran

Ciaran — Wed, 21 Nov 2007 13:26:01 +0000

@Gab - not sure why that was acting up; I was having problems with YouTube the other day. It should now be working again - enjoy!

@Rishi - thanks mate!

By: Supples’ Pub » Blog Archive » links for 2007-11-21

Supples’ Pub » Blog Archive » links for 2007-11-21 — Wed, 21 Nov 2007 04:22:39 +0000

[…] Viral Marketing Presentation From SMX London | Altogether: Full Service Online & Digital Market… (tags: viral marketing social+media lenovo branding) del.icio.us posted this entry on Wednesday, November 21st, 2007 at 12:22 am. Posted in the category del.icio.us Links You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site. […]

By: Gab Goldenberg

Gab Goldenberg — Wed, 21 Nov 2007 01:18:22 +0000

Hey Ciaran,

Glad to see a fellow moz afficionado making their speaking debut. Looks like you made an excellent debut - I myself erally enjoyed this post, and Jane says the audience was listening to you with wrapt attention.

BTW, the P Diddy link to him buying a channel is dead. Don’t know if that’s an intentional joke or not, but it would be nice to have the link.

Cheers
Gab

By: Rishi Lakhani

Rishi Lakhani — Wed, 21 Nov 2007 01:08:01 +0000

For those of you who werent there… trust me, this presentation smashed them all! Ciaran did it extremeley well!!!!!

By: Jane

Jane — Tue, 20 Nov 2007 17:37:52 +0000

I liked it better when you said, “as clear as shit” when we ran through the presentations the day before. “As clear as mud” didn’t quite have the same ring to it. But you made up for it later.

By: Ciaran

Ciaran — Tue, 20 Nov 2007 16:32:16 +0000

Thanks guys.

Tom - all in a day's work.

David - it's amazing how much you can squeeze into quarter of an hour; I did have to cut off the Diddy clip though as it makes me angry!

In terms of distinguishing the two, one thing that I mentioned in the presentation but neglected to write out, is that links can often be a nice side effect of viral marketing, but you shouldn't necessarily expect them.

By: David Mihm

David Mihm — Tue, 20 Nov 2007 14:55:49 +0000

Ciaran, that was AWESOME. Truly. I can’t believe you were able to fit all of that into 15 minutes; it took me almost that long to read the post. Great examples and great tips for everyone. I love the fact that you distinguish VM from linkbait. You might be the first one I’ve seen do that. Looking forward to hanging out more with you in Vegas. dm