Comments on: Facebook Ads: They Won’t Be For Everyone http://www.altogetherdigital.com/20071110/advertising-on-facebook-it-wont-be-for-everyone/ Sat, 06 Sep 2008 01:19:32 +0000 http://wordpress.org/?v=2.2.1 By: Chungaiz http://www.altogetherdigital.com/20071110/advertising-on-facebook-it-wont-be-for-everyone/#comment-8672 Chungaiz Sat, 10 Nov 2007 16:23:02 +0000 http://www.altogetherdigital.com/20071110/advertising-on-facebook-it-wont-be-for-everyone/#comment-8672 I'd agree with much of what Ciaran has said here, but I'd suggest that there are two types of brands out there - cultural brands and non-cultural brands. The former include the likes of Apple, Nike, or even musicians, films, and galleries. These brands have a fantastic opportunity to strengthen their relationship with advocates, brand fans and evangelists. The latter will find this opportunity more difficult, but not impossible to find a relevant (and boy, will that word be key with all activity!) way of communicating to people. A non-cultural brand, for example could be a retail brand. They could align themselves with products or experiences that are cultural and will be accepted by the Facebook community. If you're selling Starbucks, dont think that people will be your "friend" on FB... they might be if you can give them something useful for their efforts of befriending you. One burger brand on MySpace used its page to deliver episodes of - your choice - Simpsons, American Dad, Family Guy, 24, Lost etc to watch online. If your brand does not 100% belong there (check to see if someone else has created a fake profile for your brand, for example) consider what useful addition you'd be making to the community. If you dont, you'll be disappointed with the number of fans, at the very least... and it may end up being detrimental to your brand health! I’d agree with much of what Ciaran has said here, but I’d suggest that there are two types of brands out there - cultural brands and non-cultural brands.

The former include the likes of Apple, Nike, or even musicians, films, and galleries. These brands have a fantastic opportunity to strengthen their relationship with advocates, brand fans and evangelists.

The latter will find this opportunity more difficult, but not impossible to find a relevant (and boy, will that word be key with all activity!) way of communicating to people. A non-cultural brand, for example could be a retail brand. They could align themselves with products or experiences that are cultural and will be accepted by the Facebook community. If you’re selling Starbucks, dont think that people will be your “friend” on FB… they might be if you can give them something useful for their efforts of befriending you. One burger brand on MySpace used its page to deliver episodes of - your choice - Simpsons, American Dad, Family Guy, 24, Lost etc to watch online.

If your brand does not 100% belong there (check to see if someone else has created a fake profile for your brand, for example) consider what useful addition you’d be making to the community. If you dont, you’ll be disappointed with the number of fans, at the very least… and it may end up being detrimental to your brand health!

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