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Arcade Fire - “Neon Bible” Interactive Music Video

I love it when Music gets all progressive. It means that boundaries are being pushed. Recently we had the lovely Flickr Music Video Mash Up and then Prince stepped his album sales game up by offering it free with the Daily Mail, or with every purchase of a concert ticket. Then in swayed Radiohead with their incredible offering of buying the album at the price you wanted.

Up next we have the mighty Arcade Fire - those purveyors of fine music videos have done it again… this time it’s an interactive music video for their new track Neon Bible

Arcade Fire Neon Bible

My only question is, in a world where people expect to find such things on YouTube, how well will this translate? But if the engagement is high, will that really matter, so long as the video remains online?

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