Sky: 24 - Day 6
Recent winner of a NMA Effectiveness award, our campaign for Sky promoting the sixth series of 24 engaged viewers as never before. Text messages from Jack Bauer, terrorist videos on Youtube and hidden sections of the Chinese Embassy website; our campaign had it all. Verging on ARG territory, the campaign blurred the lines between marketing and entertainment and by the time the first episode aired, 1 in 15 viewers had played the game with and spent an average of 20 minutes each engaged with 24.
