Comments on: How I Stopped Worrying And Learned To Ignore SEO Snake Oil http://www.altogetherdigital.com/20070710/how-i-stopped-worrying-and-learned-to-ignore-seo-snake-oil/ Fri, 21 Nov 2008 21:48:55 +0000 http://wordpress.org/?v=2.2.1 By: Colin Boyd http://www.altogetherdigital.com/20070710/how-i-stopped-worrying-and-learned-to-ignore-seo-snake-oil/#comment-8208 Colin Boyd Wed, 25 Jul 2007 20:28:53 +0000 http://www.altogetherdigital.com/20070710/how-i-stopped-worrying-and-learned-to-ignore-seo-snake-oil/#comment-8208 Your probably right about my comment “people in the industry like to cloak their activities” My team certainly operate in an honest fashion although every client we talk to expects to wheel in an SEO guy called Mike that unearths the SEO secrets from the deep unknown. Some clients get what SEO is about some don’t, that’s where the art of education comes in to play. Your probably right about my comment “people in the industry like to cloak their activities”
My team certainly operate in an honest fashion although every client we talk to expects to wheel in an SEO guy called Mike that unearths the SEO secrets from the deep unknown. Some clients get what SEO is about some don’t, that’s where the art of education comes in to play.

]]> By: Ciarán http://www.altogetherdigital.com/20070710/how-i-stopped-worrying-and-learned-to-ignore-seo-snake-oil/#comment-8207 Ciarán Wed, 25 Jul 2007 20:28:31 +0000 http://www.altogetherdigital.com/20070710/how-i-stopped-worrying-and-learned-to-ignore-seo-snake-oil/#comment-8207 Interestingly, one of our team covered the <a href="http://www.3wdl.co.uk/2007/07/09/new-direct-line-advertising-campaign/" rel="nofollow">Direct Line issue on his personal blog</a>. I disagree with you in terms of "people in the industry like to cloak their activities" - some people do, yes. But many more don't. Some people in advertising talk complete rubbish, but that doesn't mean the whole industry is a sham. And in terms of link-bait, you're right - it does give people like this CEO ideas. And my main point above, was that we should rise above such shock tatics so that they don't work. Interestingly, one of our team covered the Direct Line issue on his personal blog.

I disagree with you in terms of “people in the industry like to cloak their activities” - some people do, yes. But many more don’t.

Some people in advertising talk complete rubbish, but that doesn’t mean the whole industry is a sham.

And in terms of link-bait, you’re right - it does give people like this CEO ideas. And my main point above, was that we should rise above such shock tatics so that they don’t work.

]]> By: Colin Boyd http://www.altogetherdigital.com/20070710/how-i-stopped-worrying-and-learned-to-ignore-seo-snake-oil/#comment-8206 Colin Boyd Wed, 25 Jul 2007 20:27:47 +0000 http://www.altogetherdigital.com/20070710/how-i-stopped-worrying-and-learned-to-ignore-seo-snake-oil/#comment-8206 This is a blog explaining most of the Direct Line move away from comparison sites http://justmarketing.wordpress.com/2007/07/01/direct-line-tv-affiliates-and-lies/ This is a blog explaining most of the Direct Line move away from comparison sites

http://justmarketing.wordpress.com/2007/07/01/direct-line-tv-affiliates-and-lies/

]]> By: Colin Boyd http://www.altogetherdigital.com/20070710/how-i-stopped-worrying-and-learned-to-ignore-seo-snake-oil/#comment-8205 Colin Boyd Wed, 25 Jul 2007 20:27:32 +0000 http://www.altogetherdigital.com/20070710/how-i-stopped-worrying-and-learned-to-ignore-seo-snake-oil/#comment-8205 Yes Ciaran, I agree with what your saying, but it was us “SEO” guys that coined terms such as “Link Baiting” to clients. This created a service that are now causing CEO’s etc to come out and say anything to Shock You, Offend You or make you cry. Similiar to the terms of engagment when creating a viral marketing campaign. As people in the industry like to cloak there activities it makes SEO an easy target for companies to say that there’s nothing really to SEO other than following simply procedures and rules. In terms of the said CEO, he might have been jumping on the Direct Line insurance bandwagon, when they stopped using comparison sites everyone stood up and watched. Is SEO the next “short term” marketing solution? Is the 12 month plan condidered “short term” by large companies? Yes Ciaran,
I agree with what your saying, but it was us “SEO” guys that coined terms such as “Link Baiting” to clients. This created a service that are now causing CEO’s etc to come out and say anything to Shock You, Offend You or make you cry. Similiar to the terms of engagment when creating a viral marketing campaign. As people in the industry like to cloak there activities it makes SEO an easy target for companies to say that there’s nothing really to SEO other than following simply procedures and rules. In terms of the said CEO, he might have been jumping on the Direct Line insurance bandwagon, when they stopped using comparison sites everyone stood up and watched. Is SEO the next “short term” marketing solution? Is the 12 month plan condidered “short term” by large companies?

]]> By: Ciarán http://www.altogetherdigital.com/20070710/how-i-stopped-worrying-and-learned-to-ignore-seo-snake-oil/#comment-8204 Ciarán Wed, 25 Jul 2007 20:25:46 +0000 http://www.altogetherdigital.com/20070710/how-i-stopped-worrying-and-learned-to-ignore-seo-snake-oil/#comment-8204 Hi Colin, Obviously SEO should only be used as part of a fully worked out online marketing strategy. With regards to anti-SEO; again, this strikes me as being a pretty minor activity at the moment, but one which generates more publicity than it probably deserves. And a business is at the mercy of such practices no matter what their own activities are in SEO. At the end of the day, I think it’s important to educate clients, both actual & potential, on the benefits of an integrated marketing mix, and to ignore most of the garbage that people put out in the hopes of generating a bit of publicity. Hi Colin,

Obviously SEO should only be used as part of a fully worked out online marketing strategy. With regards to anti-SEO; again, this strikes me as being a pretty minor activity at the moment, but one which generates more publicity than it probably deserves. And a business is at the mercy of such practices no matter what their own activities are in SEO.

At the end of the day, I think it’s important to educate clients, both actual & potential, on the benefits of an integrated marketing mix, and to ignore most of the garbage that people put out in the hopes of generating a bit of publicity.

]]> By: Colin Boyd http://www.altogetherdigital.com/20070710/how-i-stopped-worrying-and-learned-to-ignore-seo-snake-oil/#comment-8203 Colin Boyd Wed, 25 Jul 2007 20:25:09 +0000 http://www.altogetherdigital.com/20070710/how-i-stopped-worrying-and-learned-to-ignore-seo-snake-oil/#comment-8203 I work professionally in the “SEO” business and I must say I’m not sure what way to stand on this, companies that rely heavily on google etc for there busines and sales are at the mercy of an algo update. For this they need an SEO prfessional close by in case anything goes wrong. But this also sets up a business to be attacked by there competitors if sneaky enough to use anti seo techniques which are being discovered more and more nowadays. If a business is to survive in this modern age it has to use every channel available to generate sales and increase brand awareness. It’s a matter of when to stop pushing on a sales channel that belittles SEO and other online channels. I work professionally in the “SEO” business and I must say I’m not sure what way to stand on this, companies that rely heavily on google etc for there busines and sales are at the mercy of an algo update. For this they need an SEO prfessional close by in case anything goes wrong. But this also sets up a business to be attacked by there competitors if sneaky enough to use anti seo techniques which are being discovered more and more nowadays. If a business is to survive in this modern age it has to use every channel available to generate sales and increase brand awareness. It’s a matter of when to stop pushing on a sales channel that belittles SEO and other online channels.

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