Today’s a big day for DC Interact. After eight years of independent living, we’ve today joined forces with two other agencies to form a new broad-spectrum digital agency called Altogether Digital, part of the Engine group.

Altogether Digital has been formed by the merger of DC Interact with Engine’s two other digital agencies, Meme London and Eyefall, and together we’ll be able to offer clients a genuinely integrated end-to-end digital capability. As someone who’s worked in smaller independent agencies for most of the last 12 years and witnessed a few cut-and-shunt affairs along the way, I can honestly say that this merger is about as sweet as it gets – we have wonderfully-complementary specialisms, but think very much alike – and we’re already working well together. It’s fantastic to be able to say with confidence that we’re going to create something new, bigger and better – more than the sum of its parts, in fact.

Eyefall specialise in (broadly-speaking) response-based campaigns, including search (PPC and SEO), and they do it properly, too – but they’re so much more: they understand the role of search within a much wider integrated approach. They’re a smart bunch – talk to them and you’ll appreciate how insightful their approach is. Meanwhile Meme’s award-winning creative work speaks for itself, and delivers results – once again it’s just so downright satisfying to be able to say how much I respect their ideas as well as their execution. We at DC fit neatly ‘between’ these two seemingly-separate approaches to digital communications – and the result is that it feels pretty seamless, covering just about every major tactical digital discipline, but not in some departmentalised kind of way. And being part of Engine means that the integrated approach will go far beyond “websites and stuff”.

There’s lots happening – we’ll be moving over to Engine’s Golden Square offices sometime soon, and I’ve got to figure out how to change my email address… but of course we’re still very much ‘DC’ – just part of something bigger.

Finally, being an (ex) geek as I am, I will just point out that the date of this momentous day is 05/06/07 (unless you’re American) which – as well as tripping off the tongue nicely – just happens to be 4 years, 4 months and 4 days after another momentous day (my wedding day, as it happens). How neat is that?

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