Today is a momentous one for all of us here at eyefall, as it marks the start of a new phase in our business. As of today we will be part of a new full-service digital agency called Altogether. The launch of the new agency coincides with the acquisition of digital design & build agency DC Interact by our parent company The Engine Group.

Altogether has been formed by the merger of eyefall, DC Interact & Meme, Engine’s award winning creative digital agency. It will mean that our clients will benefit from a truly end-to-end digital capability, incorporating & integrating digital strategy, planning and creative expertise as well as capabilities in every viable tactical discipline including web design, back-end development, search engine optimisation and e-commerce.

DC Interact will be joining us in Soho’s lovely Golden Square in mid-June. Our very own Dave King, who will be CEO of Altogether, said of the new agency, “Brand engagement is too often considered a polar opposite to the accuracy of response-based digital campaigns. Meme’s outstanding creative credentials, combined with the analytics and measurability of eyefall and the addition of DC Interact’s innovation and expertise in e-commerce into the mix forms a perfect and powerful marriage of skills which will be of immense value to Altogether’s clients.”

Advertising guru, and Engine CEO Peter Scott had this to say of the deal, “Digital is exploding. It’s part of the core DNA of today’s marketing campaigns and can no longer be treated as a bolt on. Altogether was created out of recognition of this and the fact that today’s 21st century consumers and their media consumption habits are changing. It was imperative that we put digital capabilities at the fore of the Engine offering to help clients navigate these changing times. Altogether will develop seamless marketing and communications campaigns that resonate with today’s consumers.”

We’re all obviously very excited about the move, and also relieved that we can finally talk about it. If you’ve got any questions about Altogether, or anything to do with the acquisition of DC Interact you should contact Jessie Astbury at Matra PR on 020 7483 4910. And if you can read the full press release about the acquisition of DC Interact and the launch of Altogether here.

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