Comments on: If you don’t have Web Analytics installed you really are crazy

By: Gav

Gav — Thu, 24 May 2007 08:56:12 +0000

What do you think about privacy issues, and (for instance) Google having access to not only your keywords, your web analytics, your ROI’s etc etc?

Google analytcs seems as good as any programme out there, but it must be too good to be true…

By: Kevin Zundl

Kevin Zundl — Fri, 18 May 2007 14:28:36 +0000

You bring up an excellent point about not knowing what to do with the software they currently employ. The issue is that in order to be a strategy-focused organization you must (1)set criteria for success, and (2) look at information, including web analytics, as more than academic. Purpose for information comes from the way that it is applied. A change in mindset toward this end is good but automated solutions that use web analytics to more effectively market are even better as they provide the mental bandwidth to optimize and innovate in new directions.

By: James

James — Fri, 18 May 2007 14:14:16 +0000

Depends on Budget really - Google Analytics is a good start (as it’s free), but some would say it’s not yet enterprise ready.

WebSideStory and ClickTracks have well priced solutions and a step up from this is the likes of Webtrends.

Apparently Microsoft is bringing out a free solution later this year too. Even DaveN is at it with getclicky.com!

A lot of clients have web tracking software but just don’t know what to do with it.

By: Jess

Jess — Fri, 18 May 2007 13:57:33 +0000

Hi Ya
Yes I agree, so what packages should merchants chose?