There are many buzz phrases that fly in & out of fashion in this sector, but recently most have centred on the fact that for a succesful website, you have to have great content:

Content is king; Conversation is king - content is something to talk about; etc..

So, when thinking of search engine optimisation and the fact that the search engine spiders can only read text & are essentially blind to images, video & sound, how should you go about creating that content? Well, if you’re a journalist (or blogger, or anyone who publishes text to the web) you need to think about how you structure what you write.

As a guide to this, I have been publishing a series of blog posts over on the excellent SEOmoz site, and now that the whole series is live, I thought that I would point you in their direction. These articles are aimed at professional journalists moving from print to online, but the rules hold true for anyone creating content online.

1. Introduction to writing online & advice about finding & using keywords.
2. How to structure headlines & the main body copy of an article.
3. Why linking out from an article is a good thing to do.
4. How social media can help increase your audience online.
5. Why landing pages will help news rank in the search engines & how they can turn visitors into users.

I hope that you find these articles useful, but if you’d like some more in-depth advice on how to make great editorial content in the Web 2.0 world, just give us a call.

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