Who’s Getting The Search Benefit Of Kate Moss At Topshop?
It seems like I just can’t leave the topic of coordinating online & offline marketing, but I just thought I’d make a couple of comments and leave you to decide what this says about the brands involved.
- Kate Moss’ new range at Topshop has created a huge buzz
- Thousand of searches are made for Kate Moss every month
- The buzz about Kate Moss at Topshop is likely to increase the number of searches made
- Topshop don’t rank in the top of the listings (organic or paid) for the phrases Kate Moss or Kate Moss clothes
- Other retailers such as ASOS & eBay are ranking in organic and/or paid results
Can you see what I’m trying to say here?
