Does Anyone Still Think YouTube Wasn’t Value For Money?
As everyone knows by now, last year saw Google’s acquisition of video upload site, and Web 2.0 standard bearer, YouTube for $1.65 billion (about £890 million). Since then the general consensus of opinion has often appeared to be that Google were simply throwing money away.
I’ve always felt that if Google can make $3.66 billion in 3 months, 99% of which comes from AdWords, then having those AdWords on YouTube would be enough to pay for deal before too long (when you consider YouTube’s traffic).? Now it seems that Google aren’t prepared to rely on my (rather unscientific) analysis, and will be including ads in videos.
So long as this doesn’t scare their audience away (and whilst nothing is invulnerable, you’d have to say that YouTube has built up a pretty commanding dominance in their market), then it looks like Google, & I, will be proved right in thinking that $1.65 billion was actually a bargain.
