http://www.altogetherdigital.com/20070425/who-does-what-in-the-web-20-world/ Thu, 04 Dec 2008 21:51:11 +0000 http://wordpress.org/?v=2.2.1 http://www.altogetherdigital.com/20070425/who-does-what-in-the-web-20-world/#comment-8173 Jonny Bentwood Thu, 26 Apr 2007 15:01:50 +0000 http://www.altogetherdigital.com/20070425/who-does-what-in-the-web-20-world/#comment-8173 Companies seeking to engage customers with these new tools need to understand where their audiences are with this categorisation and then create bespoke programmes for them. This piece of Forrester research comes at a great time when companies throughout the world are struggling to come to terms with how to reach-out to their customers. Too often I have seen a ‘one size fits all’ methodology into new media outreach. Hopefully, this kind of research will push vendors to consider that different approaches need to be taken dependent upon the micro-audience that are targeting. <a href="http://technobabble2dot0.wordpress.com/2007/04/24/best-practice-approach-to-social-computing/" rel="nofollow">My post</a> backs this up Companies seeking to engage customers with these new tools need to understand where their audiences are with this categorisation and then create bespoke programmes for them. This piece of Forrester research comes at a great time when companies throughout the world are struggling to come to terms with how to reach-out to their customers.
Too often I have seen a ‘one size fits all’ methodology into new media outreach. Hopefully, this kind of research will push vendors to consider that different approaches need to be taken dependent upon the micro-audience that are targeting.
My post backs this up

]]> http://www.altogetherdigital.com/20070425/who-does-what-in-the-web-20-world/#comment-8172 » Who Does What In The Web 2.0 World? - myspacerip.com Wed, 25 Apr 2007 09:02:23 +0000 http://www.altogetherdigital.com/20070425/who-does-what-in-the-web-20-world/#comment-8172 [...] post by Eyefall Search Marketing Blog and software by Elliott [...] […] post by Eyefall Search Marketing Blog and software by Elliott […]

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