That eureka moment
A great idea for a billboard from The Economist, the light bulb is activated by a motion sensor when a passer by walks underneath.
Work for The Economist is consistently brilliant, and one of the factors in this is undoubtedly that it is done within a set of tight visual constraints.
They basically have a typeface, the colour red and the occasional very simple illustration. Regularly operating within these constraints clearly forces the designers to think laterally.
It’s the opposite of George Lucas Syndrome (where unlimited budget and creative freedom leads to total crap). Found on Minimology.
veryyyyyyyyyyyyyy smart ..nice