Cool Sites We Liked In 2007
Well, here it is; today is the last day in the office for most of us here at Altogether and so we thought that we’d put together a list of some of the sites that we’ve liked this year.
Sites that have made us laugh, cry, or just shake our heads. We’re looking forward to finding […]
Search Term Intelligence Boosts Campaign Performance
A WebmasterWorld forum member who advertises $19 products through AdWords, has found that higher CPCs have undermined their campaigns’ profitability. With CPCs rising from 0.05 to between 0.20 and 0.80, and conversion rates sitting at 1%, the beleaguered advertiser was at a loss as to how to achieve acceptable ROI with such a high CPC.
Although […]
Another 3 Months Of Blogging Stats
A post by Rand on where tech sites tend to get their traffic from reminded me that we haven’t done another update on how the blog is doing, and as the end of 2007 approaches, I thought that today would be as good a time as any. We last did this back before Altogether even […]
Why Wikipedia May Not Be Totally Safe From Google Knol
There has been a lot of talk about Google’s recently announced Knol project on the web over the last week or so, but up till now we haven’t felt the need to add anything. However a piece in today’s Guardian Technology made an assumption that I though was worth challenging.
In the piece Charles Arthur sets […]
Does Face Always Mean Facebook?
Here’s one for you all to ponder (or maybe not, maybe I’m overreacting).
If you have Firefox as your browser, type the word face into the address bar and hit enter. You will find yourself automatically redirected to Facebook. Why? Because Google assumes that if you type face into your address bar, then you wanted to […]
Earth Touch: It’s Like Attenborough 2.0
A message on Facebook this morning from an old school friend prompted me to have another look at the site he has set-up in his new home of South Africa. I say that so that there are no doubts about the fact that I know the guys running it; that being said, I wouldn’t write […]
Advertising & Marketing Trends for 2008 & Beyond
So I’m sure that there are lots of these sort of posts - the top lists, the best of… I know that Ciaran wrote about Top 7 lists being better than top 10s too, but this is some general thinking about what Altogether Digital will hope to achieve and drive forwards for their client work […]
Paid and Organic Search Synergies
There is a significant uplift in brand recall when a brand appears in both the top ad placement and the top organic search result, rather than just the top organic listing, according to the results of a Google sponsored study carried out by Enquiro Research, published in a whitepaper. The study, using Honda as a […]
Brylcreem Won! Kind of…!
Congratulations to Oli Beale, Tori Flower, and from our bias, all of us at Altogether Digital!
Ok, so it didnt win anything hard core other than Nut’s Magazine’s ad of the year (it will though, I’m sure) but our Effortless Brylcreem advert was in Campaign Magazine’s Top 10 TV and Cinema Ads of 2007. We got […]
New Batman Dark Knight Marketing Continues. Fantastic!
Film marketing 07/08 has been so much fun! I’m thinking particularly of two films; Batman “Dark Knight” and Cloverfield, although the image above, from the marketing arm (sorry!) of Death Proof is pretty cool too.
I could talk at length about J. J. Abrams‘ Cloverfield film (also known as 1-18-08 or variations thereof) but there’s never […]
