Why LinkedIn Is Likely To Cost More Than MySpace
TechCrunch have posted some new data from comScore, showing US traffic to the main social media sites (although there are some notable exceptions such as YouTube, Orkut & Bebo - the latter presumably because they are bigger internationally than in the USA). And whilst a lot of it is relatively unsurprising, there was something that […]
Power And Google: Can A Search Engine Save The Planet?
No, this isn’t a post about Google’s huge power over the Internet, iPhones vs gPhones , data protection or Google taking over the planet. It’s about power: Google’s power, the Pope’s power, the power of politics, and the power of the individual.
On Tuesday Google announced RE<C (Renewable Energy Cheaper Than Coal).
Their aim is to promote […]
Online Marketing Show Expands
The Online Marketing Show has announced that it is renaming itself as the Online Marketing & Media Show, to take account for the growing influence of media owners in the online space. It strikes me as a natural progression when you consider recent announcements from companies ranging from the BBC to Bebo.
Michael Nutley, editor-in-chief of […]
Superstar SEO Wanted
Are you a superstar SEO? Do you get a buzz out of seeing your sites, or those of your clients, do well in the rankings? Do you understand that there is more to search engine optimisation that keywords & title tags? Then why not come & work for Altogether?
If you’d like to come & work […]
Ice Sculptures In Golden Square
I have a great many crosses that I have to bear & being a smoker is one of them. However, there are times when I’m glad of my trips outside to inhale nicotine & today was one of them.
Our office sits on Golden Square, which houses (much like Trafalgar Square) a number of empty plinths. […]
BBC, ITV & C4 Launch VOD Service: Is Joost Worried Yet?
A very quick post as TechCrunch UK has some great background, but essentially the BBC, ITV & Channel 4 have announced plans to launch a joint on-demand web TV service. As with all these things it has a stupid code name (Kangaroo apparently, possibly influenced by the marsupial nature of Google’s Platypus project), but I’d […]
Confusing Headlines Are No Joke: Why SEO Matters To Journalism
Last week there was an article in the Media Guardian, entitled Search for the perfect headline about the debate over whether publishers should change the way in which they write headlines when writing for the web. Whilst it was a very interesting article, the attitude of some of the figures from the world of traditional […]
Going Offline With Affiliate Marketing
There are often posts on forums or blogs about the future of affiliate marketing and how the industry and technology is progressing. With this in mind I thought I would talk about two advances in technology that are helping to push affiliate marketing forward by taking it offline.
Voucher code systems
Whilst the new Paid on […]
Can Advertisers Make Fake Blogs Work Or Is Flogging Still A Dirty Word?
Around this time last year, the reputation of flogs (or fake blogs) had been all but completely destroyed. “Marketing experts” attempted to jump on the blog bandwagon, but did so in such a way as to hide the association between brand & blog.
Rightly so, some may say, as who really wants to read a […]
Say No To Knives? Why Not Say No To Websites?
The Guardian reports that the Royal Armouries have launched a new site aimed at encouraging young people not to carry knives. No To Knives was created for ‘just’ £85,000 and the idea behind it, according to museum director Peter Armstrong, is
to do someonthing worthwhile & relevant for the community in return for taxpayers money
In order […]
