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Archive for July, 2007

Getting Sphinn on the Sociable Wordpress Plugin

We’re big fans of Danny’s new social search news site and wanted to make sure it was added to the plugin that we use for our social bookmarking, Sociable.
To get it included just follow these steps:

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3 Months Of Blogging

It seems incredible, but we’ve been blogging now for 3 months. Incredible because whilst it only seems like yesterday that we launched the blog, we’ve also covered an incredible amount of ground.
To mark this 1st quarter of blogging, and in the spirit of openness that should characterise any such enterprise, we’ve decided to share our […]

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Google, Facebook, Yahoo!, MSN & MySpace: Everything’s Connected In Web 2.0

One of things I love about the internet is the fact that I am constantly finding new sites that I love and also, that I am constantly challenged, and often proved wrong.
I’ve been telling anyone who would listen (following a conversation with my colleague Chungaiz) that Facebook would be sold this year for $1 billion. […]

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Is It A Bird? Is It A Plane? No, It’s An SEO!

A story in The Guardian caught my eye this morning, mainly because it covers my two most geeky obsessions: Web 2.0 & comics.
Apparently DC Comics, the publisher of titles such as Superman & Batman, are launching a new site which aims to find the Bob Kanes & Jerry Siegels of tomorrow: Zudacomics will allow up […]

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The End Of Impressions: Will This Finally Kill ‘Hits’?

E-Consultancy reports that Nielsen/NetRatings is to stop reporting page impressions due to the fact that changes in the way that content is displayed on many websites have made the statistic meaningless for much of the web.
Hopefully this will also mean that the word ‘hits’ is no longer used to describe web traffic, as this has […]

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Jakob Nielsen Doesn’t Understand Blogs

Usability ‘guru’ Jakob Nielsen has written a blog post article on his blog news section entitled Write Articles, Not Blog Posts. Essentially he argues that businesses should not ‘waste’ their time writing short blog posts, but should instead invest time in creating high quality content (i.e. long articles).
There’s a good discussion over on the Guardian […]

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How I Stopped Worrying And Learned To Ignore SEO Snake Oil

Andy Beal over at the excellent Marketing Pilgrim blog wrote on Friday about the CEO of an online audio books from who has stated that no business should invest in SEO because of the
deadly dangers they allow their online businesses to be subjected to by search optimisation techniques
The CEO (whose name and company I […]

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Why New Media Isn’t New Anymore

I’ve been meaning to write-up some more notes from the recent Online Marketing Show for a while now, but just haven’t had the time. But what I can do, is look at how some of the issues it raised are reflected in the real world.
One of the speakers at the OMS, on the Highly Recommended […]

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(Why Should I Let You) Entertain Me

There’s an interesting article in The Guardian today which looks at the recent spate of bad news that has hit the music retail sector, including the very sad collapse of Fopp (where I used to work) and HMV’s disappointing financial results.
There was one quote that really stuck with me from Stephen Godfrey, store director at […]

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