Marketing 2.0 Session At Online Marketing Show
I attended a few sessions on the 1st day of the Online Marketing Show, which was this year moved to the Business Design Centre in Islington from the Royal Horticultural Halls near Pimlico.
The first session in the “advanced” stream was Marketing 2.0 and with speakers from Virgin Interactive, BBH, and the like, I was hoping […]
Emap Hire Digital Director: Congratulations Stephen!
As part of its move to improve its digital offering, media company Emap Communications has created 3 new roles. The new digital directors will each head up one of Emap’s divisions (magazines, exhibitions & events). And on a personal note, I’m very glad to say that the first of these new appointments is Stephen Brooks, […]
Looking To Fill Digital Vacancies? Try Social Networks
Due to our relationship with RBI we have done a lot of work around recruitment in the Web 2.0 world.
Both Dave King & I have presented on this subject at events everywhere from Manchester to Milan. We cover topics such as how personalisation of search results means that integrating local details (possibly by tagging job […]
Does Bad Grammar Damage Business?
Here at Altogether we like to think of ourselves as being active participants in community of people & companies who blog around the issues of SEO & the internet. As part of this I occasionally contribute posts to the UGC section of SEOmoz.
My most recent post was about the effect that bad grammar on professional […]
Do Gala Need Some Guidance On The Google Guidelines?
Today I was searching for “Bingo” on Google only to find a little surprise waiting for me on the first page of the SERPs. After looking at it for 30 seconds I realised that there was something strange the results. It seems like one of the UK’s biggest bingo brands, Gala Bingo, has two entries […]
If Bloggers Aren’t Reliable, What Does That Make Interest Groups?
Continuing my challenge for the title of “Most unwieldy headline on a blog”, this post was inspired after watching the BBC’s Breakfast programme this morning. It included a number of items on serious issues, where the people invited in to discuss the issues were from interest groups.
Now, there’s nothing new with that you may think, […]
Online Marketing Show(s) Continued Growth
Centaur Media’s Online Marketing Show has released some interesting research which shows that online continues to be the place to be in terms of investment in marketing. It follows on from the IAB’s figures showing that online spend topped £2 billion in 2006.
The most interesting figures from the research (IMO) were:
20% of respondents spend more […]
Google’s Not Perfect On Privacy, But It’s Not That Bad
A recent report on how companies deal with their users’ privacy has been attracting a lot of attention, especially the fact that it ranked Google as the worst offender in terms of data protection. That claim seems to have been accepted by most of the mainstream media, but is not being treated so lightly in […]
Are Toyota breaking the Google Webmaster Guidelines?
It might not be malicious, but whilst looking at the Toyota website today I noticed that they may well be breaking the webmaster guidelines (albeit not as blatantly as BMW did).
Their homepage re-directs using javascript (presumably for tracking purposes) but looking at the source, just under the javascript you may notice the following:
<body bgcolor=”#ffffff” […]
SMX Advanced Seattle - Day 2 Round Up
Day 2 of SMX Advanced Seattle was a definite improvement on Day 1. With more sessions in an open format, devoted entirely to questions or discussions, there was a lot more that actually lived up to the advanced name.
The session entitled Better Ways allowed attendees to ask some of the most respected names in […]
