Grubbygate might be in the past but ASOS still get it wrong
A number of weeks ago there was an article in NMA where Nick Robertson (the CEO of Fashion retailer ASOS) labelled affiliates as “grubby little people in grubby studios growing income at our expense”. The statement and subsequent interest were covered extensively on a number of affiliate blogs and even on a youtube video. […]
Are The Search Engines Really Looking To Get Into SEM?
Google is going to buy DoubleClick, which includes search marketing company Performics. And whilst Yahoo! has also said that it wants to buy an ad-serving company, MSN is apparently going to go exactly the same path as Google and buy an ad management company, 24/7 Real Media which also offers search marketing.
Danny Sullivan does a […]
Who’s Getting The Search Benefit Of Kate Moss At Topshop?
It seems like I just can’t leave the topic of coordinating online & offline marketing, but I just thought I’d make a couple of comments and leave you to decide what this says about the brands involved.
Kate Moss’ new range at Topshop has created a huge buzz
Thousand of searches are made for Kate Moss every […]
Case Study: PPC Management In A Highly Competitive Retail Environment
After writing about the recent analysis of the benefits of coordinating PPC & search engine optimisation, I thought it might be useful to put some of our case studies (previously only in PDF) up here for all to see. First we’ll look at how we helped a gift certificate brand make the most of their […]
SEO + PPC = Success
We at eyefall don’t often like to blow our own trumpet, but sometimes it can’t be helped. A recent report by iCrossing has revealed that combining search engine optimisation and PPC campaigns achieves better results that uncoordinated efforts.
Apparently iCrossing carried out the following test:
“iCrossing used a random sample of approximately 200 keywords, including branded and […]
Don’t Let Other People Steal Your Marketing Budget
As it attempts to resurrect the success of its early years, Ask is running a billboard advertising campaign in the US, with ‘mysterious’ slogans such as:
THE ALGORITHM CONSTANTLY FINDS JESUS, THE ALGORITHM KILLED JEEVES & (in a clear dig at Google) THE ALGORITHM IS BANNED IN CHINA.
I’m sure that the marketing team at […]
