Links Make Good Journalism
Jeff Jarvis thinks that journalists should stick to what they do best, and link to everything else. I agree entirely.
(I also think that forced registration is a really annoying business model.)
NoFollow: Is A Link Ever Truly Worthless?
Whilst we at eyefall try to avoid industry jargon as much as possible, there is one bit of search-speak which anyone interested in online business should be familiar with, and that is the ‘nofollow’ attribute.
This is a piece of code which was agreed on by Google, Yahoo! & MSN back in 2005 in an attempt […]
Does Anyone Still Think YouTube Wasn’t Value For Money?
As everyone knows by now, last year saw Google’s acquisition of video upload site, and Web 2.0 standard bearer, YouTube for $1.65 billion (about £890 million). Since then the general consensus of opinion has often appeared to be that Google were simply throwing money away.
I’ve always felt that if Google can make $3.66 billion in […]
When does an Affiliate program become an Affiliate program? Ask Yell.com
It was in the news this week that Yell.com has introduced what they call an “Affiliate” scheme for webmasters.
According to their press release? it is “designed to provide participating sites with access to its database of more than two million UK businesses”.
Now for the downside - the affiliate scheme doesn’t actually offer any money […]
Microsoft vs. Google
Anyone looking at the world of internet business in the late 90s would probably have laughed at the suggestion that within 10 years Microsoft would be thought of as the little guy in a David & Goliath style struggle. But that is exactly what Google has managed to.
Two Gartner analysts have explained exactly how this […]
Search Round-Up
We thought that today we would just cast a quick glance over the general search/internet landscape as there is so much going on right now.
Pronet Advertising analyses some research about how embracing social media has effected the traffic on the USA Today website. I’m glad to say that it has really paid off!
They also talk […]
Who Does What In The Web 2.0 World?
Research company Forrester have published a fascinating piece of research with the slightly off-putting title of Social Technographics. Essentially it examines the different levels of participation of the US population in the varied strands of Web 2.0 technologies such as blogs, RSS & social bookmarking sites. The research makes some very interesting points, but before […]
Middleman
ReviewMe is a service that positions itself as a middleman between bloggers and advertisers. Brand owners can pay bloggers to review their sites, products etc.
I appreciate that a lot of blogs are major going concerns with a commercial angle. I’m also aware of the way we might try and influence blogs, albeit subtly through simply […]
Fastfood fantasy
It may only be a collection of fast food pictures but I love this (thank you Phil C!). It just sums up for me how people are using online and how brands are affected.
It completely reinforces the idea that honesty has become increasingly important when presenting your products and subsequently your brand. If you tell […]
Best Practice guide to setting up an affiliate program Part 2
Welcome to the second chapter of our two part guide on some of the best practices in setting up an affiliate program. In the first chapter we wrote about how to best select your affiliate network, selecting a commission rate and stopping phone leakage.
Creating Banner ads
It’s fair to say that text links will make […]
