http://www.altogetherdigital.com/20061102/what-is-digital/ Thu, 04 Dec 2008 21:25:35 +0000 http://wordpress.org/?v=2.2.1 http://www.altogetherdigital.com/20061102/what-is-digital/#comment-2375 Adressable advertising: The future is contextual « t08yg Fri, 20 Apr 2007 15:01:18 +0000 http://www.altogetherdigital.com/20061102/what-is-digital/#comment-2375 [...] Adressable advertising: The future is contextual Published November 28th, 2006 Uncategorized Ok, so those of us in ‘digital‘ agencies have known it for ever. But it seems the grown-ups at the traditional agencies have started to see that the blunt instruments of TV and Radio spots can get clever with the right tech.Picture this; you’re sat in front of the 32″ LCD that you can’t afford (I write from experience), it’s half-time in the live football and you’re watching a 30 second spot for a Ford Fiesta. Down the road your mate, who can afford his 50″ Plasma, is watching the same match and is seeing a 30 second spot for a Ford Mondeo ST. [...] […] Adressable advertising: The future is contextual Published November 28th, 2006 Uncategorized Ok, so those of us in ‘digital‘ agencies have known it for ever. But it seems the grown-ups at the traditional agencies have started to see that the blunt instruments of TV and Radio spots can get clever with the right tech.Picture this; you’re sat in front of the 32″ LCD that you can’t afford (I write from experience), it’s half-time in the live football and you’re watching a 30 second spot for a Ford Fiesta. Down the road your mate, who can afford his 50″ Plasma, is watching the same match and is seeing a 30 second spot for a Ford Mondeo ST. […]

]]> http://www.altogetherdigital.com/20061102/what-is-digital/#comment-195 Addressable Advertising: The future is contextual at DCInteract Blog Tue, 28 Nov 2006 14:47:56 +0000 http://www.altogetherdigital.com/20061102/what-is-digital/#comment-195 [...] Ok, so us ‘digital‘ agencies have know it for ever. But it seems the grown-ups at the traditional agencies have started to see that the blunt instruments of TV and Radio spots can get clever with the right tech. [...] […] Ok, so us ‘digital‘ agencies have know it for ever. But it seems the grown-ups at the traditional agencies have started to see that the blunt instruments of TV and Radio spots can get clever with the right tech. […]

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