TV bites back
Regulations have just been relaxed by Ofcom allowing advertisers to sponsor entire channels. TV and Radio.
It means that those annoying and usually cheesy idents around your favourite Soap could start to appear around everything!
I’m sure I read some research saying that they were really ineffective. Can’t find it though.
Well, with all that money finding its way into digital they’ve got to find some way to keep revenue coming in. ‘ITV 3; because your worth it’ perhaps?
do I detect a tone of sarcasm? …and I was sure you’d be settling down of an evening with the kids in bed and your feet up in the one big slipper, watching lovejoy on your favorite channel, remeniscing over 1983
My favourite soap is no soap! Well, in a tv kind of way. now Lovejoy, that was the golden age of television