Prim and proper in Second Life
So, I was minding my own business, checking out some of the tourist beauty-spots in Second Life and generally keeping a customised eye out for a dishonest way to make a fast buck (not an uncommon pastime as it transpires) when I found myself outside the offices of Wired magazine in the middle of the […]
4 seconds
A recent survey by Akamai of online shoppers shows that most users shy away and in some cases refuse to return to sites that take more than 4 seconds to get into…
With broadband speeds ever increasing you have to wonder what sites are falling in this camp and why. It’s interesting that places […]
Virtual Reality TV?
So Endemol are looking at taking the Big Brother format in to Second Life. Is no-where safe from trash TV? I guess the idea of a format that has driven mass participation in traditional media moving to an environment where participation is everything will be an interesting experiment.
Surely with the potential to interact with so […]
Microsoft aims for Google Earth
Interesting feature on Information Week concerning Microsofts move into Google Earth territory with their new 3d mapping.
“Microsoft said it will offer advertisers the ability to display ads within the maps with virtual billboards above buildings or on the side of roads. The company also said it expects developers to pay fees to use the maps.”
Conversation […]
Artemis “Fair”
The night after the BIMAs, where we’ve been nominated for our work on Artemis Fowl, and Tired & Tested we’ll be at the Online Finance Awards keeping our fingers crossed for another shortlisted Artemis — the lovely Profit Hunters. Last year our work for Artemis was highly commended; this year we’re aiming higher.
“TV keeps losing ground”… Or at least importance.
At home, we watch the TV with subtitles. Mainly because of impaired hearing, as you might expect. But I can recommend it to the uninitiated - partly for the not-so-occasional mishaps that can be vastly more entertaining / enlightening / truthful than the spoken word… (must say tho that the quality and coverage of subtitling […]
What is digital?
Interesting comment about ‘digital’ agencies on Richard Huntington’s (Planning Director of United London) blog, AdLiterate.
Semantics? I think so. The difference between ‘Advertising’ agencies and ‘Digital’ agencies is less the technology or platforms and more the way audiences engage with them.
It doesn’t mean traditional planners don’t get it (well, not all of them). The same planning […]
TV keeps losing ground
Does this mean ITV1’s shows will get even worse?
Call me old fashioned (or possibly forward thinking) but I feel there are too many TV channels anyway.
We’ve all seen the research, but it becomes really stark when even my wife spends evenings that were once dedicated to TV online instead.
Where the eyeballs are the brands will […]
